Answered By: Elizabeth Stephan
Last Updated: Jan 14, 2016     Views: 43

You can find a list of all marketing and advertising journals available in the library from a link on the course page for Dr. Safavi's MKTG 380 class:http://libguides.wwu.edu/mktg380_safavi

The link to the journals is in the top left of the page. These lists includes all marketing, sales, and advertising. When choosing a journal for your class, look for journals that have the focus of advertising and marketing in the title. Unforutnately, yu can't search scross the list, but they are orgnainzed alphabetically by title. The dates the journals are available are below the journal title along with the format (onine, in print etc.). If you acces a journal through Business Source Complete (Ebsco), you will be taken to the record for the journal, which will give you a list years of publication. You can click on the most recent yearm and most recent publicatin date for the most current issue. Or, in the top right corner you will see a lnk that says "search within this publication." This will do just that: allow you to search within that specific publication by keyword. 

This short video will show you how to locate the journals. This video will open in a new window.

 

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